Madeline Kendall
Pretz'd
February 2025
Pretz’d is a conceptual brand for a modern pretzel shop. The goal was to create a bold, playful identity that reflects the product’s unique offerings.
Client: None, personal exercise
Works Done: Logo design, Brand identity, Menu Card
001
IDEATION
I established a visual direction using bold color and close-up imagery to emphasize freshness and energy. Early sketches focused on capturing the distinctiveness of stuffed pretzels.
002
REFINE CONCEPTS
I developed a logo centered around a stylized pretzel form, emphasizing movement and playfulness. The design highlights the product itself as the brand’s defining feature.
003
FINAL DESIGN
The final identity includes packaging, menu design, and promotional materials. The system is designed to be visually engaging and easily recognizable across touchpoints.
