Madeline Kendall
Bird Nerd
March 2026
Bird Nerd is a mobile app concept designed to educate users about local birds through interactive gameplay. The project prioritizes both engagement and conversion through gamification.
Client: None, University Assignment
Works Done: App Design, Asset Illustrations, High fidelity Figma mockup
001
IDEATION
I defined a reward-based system where users earn in-game currency through gameplay. This decision was intentional to encourage repeat engagement while also introducing monetization opportunities. Early sketches explored character design, layout, and user flow.
002
REFINE CONCEPTS
I translated these concepts into a full interface using Figma, designing multiple game screens and navigation systems. A playful, inclusive color palette was chosen to appeal to a wide audience. Emphasis was placed on intuitive navigation and consistent UI components.
003
FINAL DESIGN
The final prototype demonstrates a complete user journey, including gameplay, rewards, and in-app purchases. Transitions and messaging were designed to enhance engagement and guide user behavior, reinforcing both usability and conversion goals.
