Madeline Kendall
Nova
March 2025
Nova is a conceptual mocktail brand developed from a generated brief. The goal was to create a bold, modern, and sophisticated identity with a focus on packaging design.
Client: None, personal exercise
Works Done: Logo design, Brand identity, Packaging design
001
IDEATION
I developed a visual direction using jewel tones and fruit imagery to communicate vibrancy and sophistication. These choices were intended to differentiate the product within a competitive beverage market.
002
REFINE CONCEPTS
I explored how the logo would interact with packaging, prioritizing visual hierarchy. The design ensures that product flavor is immediately recognizable, followed by brand identification.
003
FINAL DESIGN
The final system includes packaging, social media assets, and promotional materials. The identity is cohesive, eye-catching, and aligned with the brand’s positioning.
