Madeline Kendall
Pour Jons Rebrand
April 2026
Pour Jons is a collaborative rebranding project for a local coffee shop. The goal was to refresh the brand while maintaining familiarity with its existing identity.
Client: None, University Assignment
Works Done: Brand identity, Packaging design, Supporting imagery
001
IDEATION
As a team, we developed concepts centered around a handcrafted, grungy aesthetic. To reinforce this direction, we created a lino print of the logo, intentionally introducing texture and imperfection to reflect authenticity.
002
REFINE CONCEPTS
We digitized the print and built a brand system around it. Color choices were intentionally tied to the physical space, incorporating existing orange accents while maintaining a strong black-and-white foundation for familiarity.
003
FINAL DESIGN
The final brand was applied across merchandise, packaging, and digital platforms. Each application reinforces the handmade, tactile feeling established in the initial concept.
